Our Beliefs

1,000,000+ cans sold annually. Consistent quality, without compromise.

For Every Customer

We ensure every sip of our matcha meets the same rigorous standard. We adhere to triple organic certifications-China, EU, and USDA-and are FDA registered. All our matcha is sourced from our own stone-grinding facility, processed to a precise 1200 mesh, and packaged using nitrogen flushing. This commitment to freshness and precision costs significantly more than conventional production, but it is the only way we know to honor your trust.

China Organic, EU Organic, USDA Organic, and FDA certification marks
A traditional straw hat resting in a tea field
A farmer harvesting tea leaves

For Farmers

As a tea brand, we carry the responsibility of stewardship across our entire supply chain. Upstream, we pay fair prices to our growers, refusing to lower rates when market conditions fluctuate. This ensures the farmers in the high-altitude gardens of Zhejiang receive a stable livelihood, allowing them to continue cultivating tea with pride. Downstream, we provide consistent, high-value products. By creating economic opportunities for organic farmers, we strengthen rural economies and build a bridge of integrity between us and you.

For the Land's Continuity

True organic is a responsibility to soil health. We insist on covered cultivation and organic stewardship, refusing to exhaust the land for short-term yields. We know that only healthy soil produces vital leaves, and only vital leaves create living matcha. This is the "kung fu" of social responsibility: nurturing tea gardens back to health, ensuring the land can nourish future generations, and contributing to the restoration of our earth and society.

Shade-grown organic tea fields